A webmaster can promote is site through advertisements of its site on other sites which has a considerably high traffic. If the webmaster who needs to advertise his site buy text or banner links from the publisher site with high traffic than it can draw some of its traffic to their site too. Also this helps in improving the ranking in the search engine like Google, Yahoo, MSN etc which can draw a lot of traffic. They can also have the benefits of the backlinks which will contributing the page rank of their site which is an important factor in determining the quality of the site. Their are many programs of pay per click, pay per impression, contextual links placement etc. to promote the site.
Advertisers can advertise or promote their site through programs like the Click Ads at the same time publishers can earn money with their site for helping other sites in promotion. Ti\his program is just wonderful and guarantees quality traffic once you join it as an advertiser. You can request for banner ads, link ads and embedded text links which will be placed on the content of the publisher site. In this way an advertising site can gain traffic, increase search engine ranking and even increase the backlings which will be a major contributing factor in increasing the site's page rank. Publishers with Click Ads also earn a hefty amount for placing a text link, banner link or even contextual link.
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