Tuesday, March 25, 2008

Marketing

The
Marketing Companymainly focuses on three marketing strategies needed to grow a business: Increase the number of customers, Increase the average transaction amount, and Increase the frequency of repurchase.Every marketing strategy should be measured by it's ability to directly impact and improve upon each of these three factors.

Increasing only one factor will produce linear business growth. Increasing all three factors will produce geometric business growth.Increasing the total number of customers is the first step most business owners and managers take to grow their business.

Losses can occur when inexperienced sales personnel are put in charge of designing and implementing a marketing program - investing corporate resources to find more customers.

Executed correctly, basic marketing strategies cost efficiently produce new prospects who are ready, willing and able to buy products or services. The main purpose of a marketing strategy is to give sales personnel prospects to convert into paying customers.

Rewarding existing customers for referring new ones is one easy step business owners can take to increase their total number of customers.Owners and managers spend most of their time operating their business and searching for new
customers. They often overlook the customers they see regularly. These repeat customers are usually taken for granted and left to conduct entire transactions without ever being asked if they would like to buy more product or service.

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