Search Engine Marketing

The internet world is expanding to all corners of the world and making the world smaller. There are millions of sites worldwide which may be of various purposes like for business, community, socializing etc. and has been providing unlimited services to internet user. People can search a goods easily and shop from the internet and also if the customer is not familiar of the good sits for shopping they can type the keyword of the product in any search engine which will give a list of the site for that product according to its importance. To get your site on the top first page of the search engine a thorough Search Engine Optimization is a must and that’s how the Search Engine Marketing has started with advertisers or business owners investing to get better rankings in the search engine.

Another major factor which determines the importance of a site is the Google Page Rank. Google has its own algorithm to check rank a site and give it a page rank which determines how much the site is important. A site which has a Page Rank of 0 can easily increase to Page Rank 2 and similarly for 3 and 4 which will be a little more difficult. It because very much difficult to increase Page Rank from 4 to 5 and similarly for the upper Page Ranks. To increase a Page Rank one must get maximum backlinks for his site with a suitable keyword and to get backlinks the site owner has to start exchanging links with other sites with good Page Rank, The more page rank the better. Also you can submit your sites to site directories like fishybot.com by paying a small amount for putting your site link on their directory.